Marketing managers, sales professionals, business owners, and executives within small to medium sized companies responsible for sustaining profitability and striving growth in a downturn will learn how to:

  • Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately
  • Understand how new approaches in digital and social media marketing can catapult your company into new market opportunities
  • Adapt your marketing spend for today’s unpredictable economy
  • Adjust prices and promotions without sacrificing market share or brand image
  • Focus on accountability and obtaining measurable results from your investments
  • Improve strategic and tactical planning with marketing ROI techniques and tools
  • Manage your marketing budget and collaborate CFO and CEO


Bonus Item for Attendees:

All attendees will receive a copy of Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers, a 90-page e-book featuring over 25 interviews with leading marketers, consultants, managers and business owners sharing their most effective marketing strategies for remaining profitable and sustaining growth during a downturn.

Who Should Attend?

  • Marketing and communications professionals
  • Small business owners
  • Channel and brand managers
  • Entrepreneurs and start-up managers
  • Advertising and public relations professionals seeking new client solutions

You’ll Walk Away With:

  • Dozens of low-cost and effective ideas that you can implement immediately to jumpstart your marketing in the recession of 2009
  • The tools, templates and action plans you’ll need to succeed in the world of digital and social media marketing
  • An idea packed e-book, Marketing in a Downturn: Recession-Proof Marketing Strategies for Smart Marketers, on how to make the most of your marketing in a recession